Singaporean billionaire Peter Lim ,the owner
of Spanish club Valencia ,has expended into
sports marketing by acquiring the image rights
for football superstar ,Cristiano Ronaldo ,it was
announced Monday,
Mint Media ,a Hong Kong based firm owned
byLim ,said in a statement the six year contract
with Ronaldo would help grow the Portuguese
icon's brand in Asia,
Under the deal,Mint Media,"will own and administer
all of Ronaldo's image rights "except for those
relating to his professional football club Real Madrid
Ronaldo ,who has played his popularity into lucrative
brand endorsement deals is ranked by Forbes
Magazine as the world's third highest paid athlete
in 2015 after boxes Floyd Mayweather of the
United Sate and Filipino Manny Pacquiao
"Ronaldo is not just a great soccer player,he is also
a very popular personality ,I am confident that
the Cristiano Ronaldo brand will continue grow"
Lim said in the statement,
Ronaldo described Lim as a "good friend"
and expressed admiration for his business
acumen"I believe he will be a good partner
and good value add for my brand"added
Ronaldo,a three time winner of the Fifa World
Player of the Year award
Lim a former stockbroker last year bought
a controlling stake in the financially stricken
La liga side Valencia,
He is also a key investor in Mclaren Automotive
a British manufacturer of high performance cars
AFP
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